Paid Advertising
Google Search Ads Mastery Course
Learn how to build, launch, track, and optimize profitable Google Search campaigns that generate qualified leads, sales, and website traffic.
What you will learn
- Build and structure Google Search campaigns for better performance
- Conduct high-intent keyword research and use the right match types
- Create compelling Responsive Search Ads and optimize ad assets
- Track conversions and optimize campaigns to improve ROI
Description
This comprehensive Google Ads course teaches you how to create, manage, track, and optimize Search Network campaigns. You’ll learn everything from account setup and keyword research to campaign structure, ad creation, bidding, conversion tracking, remarketing, Quality Score, and advanced campaign optimization.
Requirements
- A Google Ads account or access to one
- Basic understanding of digital marketing and online advertising
Frequently asked questions
Yes. The course starts from Google Ads fundamentals and gradually covers campaign creation, optimization, tracking, and advanced techniques.
Yes. The course covers practical optimization techniques including search terms, negative keywords, bidding, budget, ads, Quality Score, locations, devices, and conversion performance.
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Introduction – Google Search Network Ads 2 mins (locked)
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Google Ads – Account Setup 11 mins (locked)
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Google Ads – Keyword Planner Introduction 30 mins (locked)
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Google Ads – Keyword Research 17 mins (locked)
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Google Ads – Keyword Match Types 14 mins (locked)
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Google Ads – Ad Group Theming 19 mins (locked)
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Google Ads –Search Campaign Setup 35 mins (locked)
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Google Ads – Responsive Search Ad Creation 31 mins (locked)
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Google Ads – Ad Assets ( Extensions ) 31 mins (locked)
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Google Ads – Bid Strategy 31 mins (locked)
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Google Ads – Conversion Setup 32 mins (locked)
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Google Ads – Remarketing Setup 21 mins (locked)
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Google Ads – DKI Ad Setup 7 mins (locked)
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Google Ads – Negative Keywords 21 mins (locked)
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Google Ads – Campaign Metrics, Ad Rank & Quality Score 30 mins (locked)
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Google Ads – UTM Explanation 29 mins (locked)
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Google Ads – Auction Insights 17 mins (locked)
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Google Ads – Optimize Search Network Campaign – Part 1 20 mins (locked)
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Google Ads – Optimize Search Network Campaign – Part 2 17 mins (locked)
- Log in and open this course from your dashboard under My Courses.
- Watch lessons in order, or jump to any unlocked lesson from the curriculum.
- Mark each lesson complete to track your progress automatically.
- Download attached resources directly from the lesson page.
- Access is lifetime — revisit the course any time from your account.
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