Google Ads

Search, Shopping and Performance Max managed against your unit economics. We optimise for profit, not for a lower CPC.

Our approach

Every account starts with a margin and CAC audit — we pull your actual product or service economics before writing a single ad, so target ROAS and CPA ceilings are based on what the business can afford, not a generic industry benchmark. Campaign structure is rebuilt around intent tiers (brand, high-intent search, Shopping, Performance Max) so budget is never split evenly across traffic that converts at wildly different rates.

We run structured creative and bidding tests every cycle, kill what is not working fast, and hand you a weekly Slack update plus a monthly call — not a PDF that shows up once a month with no context.

What’s included

• Account & margin audit before any campaign goes live
• Search, Shopping and Performance Max campaign build-out
• Conversion tracking and offline/CRM import set up correctly
• Weekly bid, budget and creative optimisation
• Monthly reporting tied to CAC and revenue, not just CPC