Email Marketing

Lifecycle flows, segmentation and deliverability work that turns a list into a revenue channel.

Our approach

Most lists underperform because of two fixable problems: broken deliverability and a lack of lifecycle flows. We start with a sender reputation and authentication audit (SPF, DKIM, DMARC) so your emails land in the inbox, not promotions or spam, then build the core flows — welcome, abandoned cart, post-purchase, win-back — that run on autopilot and typically outperform one-off campaigns by a wide margin.

Segmentation is based on real behaviour (purchase history, engagement, browsing) rather than a single generic newsletter to your whole list, so every send is relevant to the person receiving it.

What’s included

• Deliverability and authentication audit (SPF/DKIM/DMARC)
• Core lifecycle flows: welcome, abandoned cart, post-purchase, win-back
• Behavioural segmentation, not one blast to the whole list
• Campaign calendar and copywriting
• Monthly reporting on revenue per email, not just open rate